June 08, 2018

Why Customer Service Matters More in the Digital Age

There’s no slowing down the pace of the digital revolution. It’s reshaping every aspect of our lives, including the way we work and how we interact with money. Some say that it’s making us less human. But does it have to? Though things like online banking are quickly becoming the norm, is it still valuable to have a real person – an expert – ready to help with transactions that aren’t straightforward?

While some companies are busy automating things that are routine, they should also be humanising the aspects of their business that are both complicated and time consuming. That’s the spirit of a true customer centric organisation and the foundation of every technological shift.

One goal of customer centric focused companies is to free up or give back the most valuable resource: time. The desire to continually improve how we help users or customers save time is at the heart of the digital revolution. It’s also at the heart of Firma’s business.

Our team of FX Specialists are passionate about helping small businesses grow. In the same way that Uber has revolutionised transportation by providing a highly customer centric and efficient level of service, we’re doing the same with international payments and currency transactions.

At the end of the day, we want to set you up for success by making it easier for you to run your business. For us, this means giving you convenient and simple currency solutions to let you work across borders without the stress of navigating it by yourself. We provide the reassurance that only comes from a real-life expert; we’ll be by your side when you need it most.

Foreign exchange doesn’t have to be cold and complicated. As specialists, we understand the many factors that can affect the value of your money, so we know how to manage it well in the face of market volatility. We’ll work with you to help you decide on the best time to trade so your currency goes further and will provide solutions that meet your business’s needs.

In today’s world, there are no limits to your global reach and we’re all about giving you peace of mind while you grow. The most meaningful service providers help you be better, and they do it well when they operate with a human touch.

Despite the digital revolution, that’s something we can’t afford to lose. 


Firma only provides general financial advice. General advice means that Firma does not take into account your objectives, financial situation, or needs. You should review your situation to decide yourself whether our products are appropriate for you. For more information regarding our products and financial services, please consult our combined Financial Services Guide and Product Disclosure Statement

(ABN# 91 113 919 869) (AFSL #306556).

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