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Company

We’ve been helping grow our customers’ worlds since 1998

Helping our customers go further. Boosting their reach and capability. Providing the global scale and corporate-level know-how in a way that relates to their ambitions and cross-border readiness. Going further in every connection to deliver a remarkable service that takes away the complexity of growing across borders.

1998
Firma is founded
2000
First version of proprietary trading platform, TradeX, launched
2007
Offices in London, Sydney and Auckland
2010
$10 billion in transactions
2015
Won Great Place To Work – Best Workplace™
2018
$15 billion in transactions
2019
Won Deloitte Canada’s 50 Best Managed Companies
2020
Once again, one of Deloitte Canada’s 50 Best Managed Companies
2021
Three-peat! One of Deloitte Canada’s 50 Best Managed Companies

Firma in numbers

Top 100

Cross-border companies*

$15 Billion

Trade volume each year

22 Years

In business

120 Currencies

Global coverage

$60,000,000

Trade volume per day

*Source: FXC Intelligence ‘The 100 most important cross-border payment companies 2021’

Our work is rewarding. And awarding.

Best Managed Companies Canada
Great Place To Work Certified

Team and culture

Our values are a pact between us all. These five words represent what we stand for, what we believe in and how we conduct ourselves as individuals and as a team. Each value has a slightly different meaning to everyone. That’s what makes us a team, but all unique.

We dare

What:

We are adventurous, with a fresh, outward-looking business approach. We’re determined, independent, entrepreneurial and ambitious. We challenge the status quo, to serve our customers better than what anybody thought was possible.

How:

We have loads of innovative ideas for the future, but more importantly, our success is based on our people.

“I want to share my knowledge and experience with colleagues – it’s all about values.” Swati – Analyst Financial Risk

We care

What:

We do what’s right. We demonstrate trust, mutual respect, humility, honesty and personal responsibility in relationships.

How:

By putting our values at the heart of every decision we make and every action we take, we commit to doing all we can to work together to serve our customers.

We share

What:

We work together as one team to pursue mutually beneficial relationships and better outcomes for all. We give our time, expertise, energy and resources to our communities. We share ideas and best practices.

How:

At Firma, two-way feedback is not a once per year conversation. We encourage managers to host one-on-one meets with each employee as often as needed.

We uncomplicate

What:

We make life easier for our customers and each other. We make the complex simple and straightforward for everyone.

How:

We remove barriers, obstacles and detours, to ensure processes flow smoothly and services are fully delivered on time. We are upfront with important information and work collaboratively as a team.

We deliver

What:

We aim to be the best by better understanding customers’ and partners’ expectations, and continuously work to innovate and improve. We set new benchmarks, hold ourselves accountable for results, and make things happen.

How:

By taking a values-based approach to performance management, we recognise the equal importance of both what we achieve (corporate objectives), and how we achieve it (culture). This balanced approach enables us to cultivate a high-performance organisation where talent thrives.

Leadership

Executive Leadership Team

Dave Dominy
Dave Dominy

Chief Executive Officer

Alex Eadie
Alex Eadie
CPA, CMA, CAMS

Chief Financial Officer

Chris Brockbank
Chris Brockbank
CM, ICD.D

Chief Commercial Officer

Joseph Leuwer
Joseph Leuwer

Chief Information Officer

Amanda Broos
Amanda Broos

Chief People Officer

Board of Directors

Michael Oshry
Michael Oshry

Firma Founder, Shareholder & Director

Don Cummings
Don Cummings
BA, MBA, FCMA

Board of Directors Chair

Terry Freeman
Terry Freeman
BComm, CPA, FCA, ICD.D

Board Member

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